Monday, October 18, 2021
Home Curator’s Eye How will a "system where you can buy artworks for as little...

How will a “system where you can buy artworks for as little as 100 yen” change the world? Straym’s game-changing approach to art

About this article:
・”STRAYM” is a split-ownership art service that provides “art you can buy from 100 yen”
・”A world where anyone can buy art”, “Activating the art The mission of SMADONA is “to create a world where anyone can buy art”, “to revitalize the art market”, and “to return profits to artists at the time of resale”.
・The team members are specialists in advertising, securities, and technology.



SMADONA Corporation has announced that it will officially launch STRAYM, a platform based on the concept of “art that can be purchased for as little as 100 yen,” at the end of 2020.


 The company launched the service in December 2019 with CEO Mikihiro Nagasaki, who has worked in advertising and other creative industries. The company, whose members include artist Hiro Sugiyama and other professionals in securities and web system development, has two main issues in mind.
・”Art buyers are skewed toward a few wealthy individuals”
・”The Japanese art market is not growing fast enough”
As a solution to this problem, the company proposes, develops, and operates “split ownership of art,” which has been appearing in Japan and overseas in recent years.





What are its features?
Inevitably, artworks by artists with high name value that cost more than one million yen will be sold to buyers with incomes commensurate with the price (unless they go into debt). However, one of the company’s concerns is that if the art is distributed only among a few people, the people who evaluate it will also become an oligopoly.


The feature of “STRAYM” is that it does not sell the work itself, but the ownership rights attached to the work, and builds a system that allows multiple people to purchase the rights for as little as 100 yen. The system is unique in that it allows multiple people to purchase the work for as little as 100 yen. The aim is to solve the above problem by allowing people other than the “wealthy” to purchase the work.



Increasing the number of artworks that can be purchased for a small amount of money will inevitably lead to an increase in the number of buyers and the expansion of the market itself. This is the solution to the other issue of STRAYM, which is to revitalize the market.


On the other hand, a further issue that the service aims to solve is the return of profits to artists at the time of resale. In developed countries such as the U.S., China, Switzerland, and Japan, except for Western countries, there is currently no legal guarantee for the return of profits to artists at the time of resale at auctions. The STRAYM service is designed to provide a mechanism to return a percentage of the profits generated from the resale of ownership rights to the artists, thereby ensuring equality in redistribution. The idea is to make artists who have been marginalized in the resale process a party to this.



The company is aiming for an official launch in 2020, with the milestones of making the service available as an app and in English in 2009, and establishing an overseas base in 2010.
STRAYM’s game-changing approach to “how to buy art” may drastically change the picture of who is involved in art with the economy at its core.


Reference URL:

Shinzo Okuoka
Born in 1992 in Tokyo, Japan. After studying Indian philosophy at university, he worked at a publishing company as a deputy editor of an art magazine and a shrine magazine, where he was involved in planning and editing magazines and books. 2019 he joined TRiCERA, a start-up company, where he was in charge of developing Japan's first cross-border e-commerce site specializing in contemporary art, managing artists, and launching the company's own on-demand media. He is also in charge of developing Japan's first cross-border e-commerce site specializing in contemporary art, managing artists, and launching the company's own owned media. He is a fast writer, and when he was working for a magazine, he was able to write 150 pages in a month by himself.

Most Popular

You Might Like

About the exhibition “Image Narratives” at The National Art Center, Tokyo “Literature in Contemporary Japanese Art” at The National Art Center, Tokyo

Keizo Kitajima, TSILCARL VILLAGE ARMENIA (From the series USSR 1991), 1991/2019, Pigment print 66.0×93.0cm Collection of the artist ©KITAJIMA KEIZO From August 28...

Go Ogawa: Creating an Illusion from Reality

"There is no color in my work, and what you see is just a prismatic effect, so everything is just an illusion."   Metallic...

3 Minute News – Where the next artist is coming from

The Sompo Japan Museum of Art, located in Shinjuku, was established in 1976. It is one of Tokyo's leading art museums, holding five...

Jun Suzuki: Art pulsates – a ballpoint pen drawing that bears life.

“I will fight through with a single ballpoint pen,” says Jun Suzuki (born 1991, Japan), whose brisk attitude is like that of a vigorous...

Joi Murugavell – Maze of Joy

Australian artist Joi Murugavell creates colorful works of art that are bold, fun and full of unique characters. She began her career as an...

Don't Miss

He paints between Japan and the West.

Sachi Oizumi, who lives in Australia, first studied oil painting and then began to study Japanese painting. Her work is characterized by a...

QUICK INSIGHT Vol.14 Dark Pop|Bowl Taro

A young Japanese artist who depicts the reality of today's world with many problems A young Japanese artist, Taro Bowl What inspired you to...

Quick Insight Vol.7 A look at the roots of Osamu Watanabe, the artist who dyes the world with cream

Osamu Watanabe is a Japanese artist who is a pioneer in sweets decoration. Influenced by his mother, who was a pastry chef...

Artists [by relative’s work].

It is not uncommon for people to have similar professions to their relatives. This is especially true for musicians and athletes, for whom there...

Feature Post

Osamu Watanabe: Interview with Japanese Confectionary Artist

"... Everyone has memories of sweets, don't they?"   In Japan's kawaii culture, there is one artist who can be considered a pioneer of contemporary confectionary...

Summer Scenery in Art 2020 – Summer Greeting, Part 1

What do you think of the summer landscape of 2020? Many of us have probably had to make some adjustments to the strange...

Fascinating Myanmar Art

If there is a painter who comes to your mind when you hear the words "Myanmar artist," then you are probably a serious art...

Collecting, what is so fun?

Neng, a veterinarian, just recently purchased a piece of art by his new favorite artist. He shared with us his experience of meeting and...

Editor's Choice