Sunday, June 20, 2021
Home Curator’s Eye The Reason Why We, Millennials, Should Buy Modern Art

The Reason Why We, Millennials, Should Buy Modern Art

We shape a more sophisticated future.

We Millennials, including myself born in 1988, are like a hybrid of Phoebe and Rachel from FRIENDS. How? We crave uniqueness and authenticity like Phoebe, who likes antiques with sentimental attachments from a flea market. But we also want popularity and safety like Rachel, who chooses brand new antique-looking furniture from Pottery Barn.

Let’s take a look at our hybrid lifestyles. We have exceptional taste in fashion – knowing how to wear a jacket from a thrift store and a Gucci bag. We are savvy of analog and digital technology – having witnessed how smartphones, YouTube, and Justin Bieber emerged and shaped our lives. We educate ourselves on the global perspective – being keen on traveling and self-branding on SNS by posting the same pictures that millions of others took. We tackle the negative inheritance of human rights and environmental issues – attending Pride Parades and marching with Greta Thunberg. And yes, we like sarcasm. Still, aren’t we doing, relatively, fantastic? We certainly have sophisticated minds to shape the new era.

Do you choose organic? Choose your wall art too.

I believe that buying art should not be any different from choosing where to do your grocery. Our generations care more about what we eat than precedents. We go to Whole Foods Market to buy organic vegetables or artificial-flavor-free food. Or at a farmer’s market on the weekend, we purchase fresh food directly from the producers. Although we may pay extra, we know that we are promoting not only the good health of ourselves but also the sustainability of local producers. Good food enriches our daily lives.

How about art then? At a flea market, we see local artists selling fabulous paintings and handicrafts, which we may not buy. Why? We would rather spend the same amount of money on a factory-made duplicate with a brand name on it. To call ourselves “cultured,” we pay for the museums to see art established by older generations. That’s too bad; we don’t see many in our taste, so we tell ourselves that we don’t understand art. Even worse, when we like it, we can’t afford to have it at home. Then we are disappointed when finding the same artworks from IKEA (or better case Urban Outfitters) at our and our friends’ houses, which is modulated to satisfy everyone. The truth is, we do understand the art of our time. It is damn time to manifest our diverse taste on our walls, not only on Instagram or Pinterest.

Do your grocery at TRiCERA, your local farmer’s market.

The online art market platforms, such as TRiCERA, is your local market. It is where the artists bring their art directly, and the curators select for guaranteed quality. What if I tell you that you can have the original artwork by Phoebe Buffay at an affordable price? You can appreciate your favorites on your wall every day. You gain energy from its brushstrokes and subtle details that a factory-art cannot have to offer. What if not only it supports the artists, but also it makes you richer year by year? The modern art market is proven to be more promising than the US stock market. You have a cool investment that you can literally show off. The art and artists you support on TRiCERA, you may find them at an auction or a museum a couple of years later. Voila, you are the one who is shaping the trend. This is how we, millennials and Gen X, are reconstructing the museums of our time.

5 examples of how being an art collector make sense to us.

[This is a work of fiction. Names, characters, places…, is entirely coincidental.]
Tracy – 28 years old – She loves smoothies, yoga, and her cat. Her apartment is usually a mess, but she has a presentable corner for selfies and video chats on dating apps. She is a bit of avant-garde and likes to play hard to get.

Dave – 35 years old – He has a soft spot for his first nephew, and he cares about his younger sister Amy, who is expecting her second baby. He sends art as a gift for their kid’s room, as he believes it helps the development of their brains.

Samantha – 25 years old – She works as a dental hygienist and shares a small yet modern apartment downtown with her boyfriend. She daydreams about the next vacation while she saves money and pays student loans.

Adrian – 27 years old – He works at a major accounting firm. Everyone knows that he is a farmer boy transplanted in a big city from university time. He regularly hosts a UFC viewing night. He wants to prove to his friends that he is a transformed liberal and to showcase his knowledge of conspiracy theories.

Erica – 32 years old – She is a successful micro-entrepreneur. Her large apartment/ headquarter is where her independent spirit and a curious little girl inside her can cohabitate.

Isaac Ishimatsu
Born in Tokyo in 1988 and raised in the countryside, Isaac now stays in France. Although he excelled in his studies and work, he spent his time in Japan as an unconventional individual who puzzled his serious teachers and superiors. To realize his childhood dream of living abroad, Isaac moved to Canada in 2015. Currently, learning new languages, teaching languages, and working for TRiCERA keep him busy. Having worked at a pottery studio and studied music at a Canadian college, he has a wide range of interests, including photography and art. He writes about the connection between art and daily life from observations of the history and comparison of cultures.

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